The Guest List · A live Wonderfish cohort
Build your content engine through podcast conversations.
Learn how to find relevant podcasts, pitch your expertise, and turn your interviews into content you can keep using, with hands-on guidance.
Led by James Colistra, founder of Wonderfish and former Executive Director of Integrated Marketing at Forbes.
You have deep expertise. You're ready to share it more widely.
You know your subject. You have experience worth sharing. Getting that expertise in front of the right people can be harder to figure out.
In this cohort, you'll work on your own podcast outreach and content process, with guidance as you put it into practice.
Meet your guide, James Colistra.
I founded Wonderfish after spending 20 years working at the intersection of marketing and media, including roles at The Economist and Forbes.
Today, I help people use their voice and expertise on podcasts and turn those appearances into a body of work they can keep using.
In this cohort, I'll help you apply that approach to your own business. We'll work on the message you want to share, how to approach relevant shows, and what to do with an interview after it's recorded.
James Colistra · Founder, Wonderfish
Build a process you can keep using.
Each part of the cohort moves your own work forward.
A clear message
Explain what you know, who it helps, and why a podcast audience would want to hear it. Develop interview topics grounded in your actual experience.
Your podcast outreach plan
Build a focused list of suitable shows and develop a pitch you can personalize. Learn how to assess audience fit and follow up thoughtfully.
Your interview preparation guide
Organize the stories and examples that make your expertise useful to listeners. Practice connecting your ideas to an appropriate next step.
Your content workflow
Learn to turn an interview into posts and other useful material. Build a repeatable process for deciding what to share and how to use it.
Make progress on your own work.
The cohort combines live guidance with practical work on your podcast outreach and content.
- 1
Work through the process together
Join James for live sessions focused on applying the approach to your own expertise and goals.
- 2
Put each step into practice
Use the guidance to develop your message, improve a pitch, prepare for a conversation, or work on your content process.
- 3
Get feedback along the way
Bring questions and work in progress so you can make adjustments as you go.
We'll share the complete schedule and expected weekly commitment before enrollment opens.
Have something useful to say when the mic turns on.
We'll use Wonderfish's Five-F Framework to help you prepare for a clear, useful conversation.
- Frame
- Explain what you do and who you help.
- Feel
- Share stories that help listeners connect with your experience.
- False Beliefs
- Address a misconception that holds your audience back.
- Formula
- Explain your approach in a way listeners can understand and use.
- Fetch
- Give interested listeners an appropriate next step.
That next step should fit your purpose for the conversation, whether it's exploring an idea, finding a resource, or learning about your work.
A few practical questions
Put your expertise into your next conversation.
Join the waitlist for The Guest List cohort. Get the program details and first opportunity to enroll when registration opens.